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Parking Signage & Logo 2004
Taber Studio
Approached by a parking garage developer in NYC under the name “Park Kwik”, the program called for a series of preliminary graphic concepts that could be used for new signage and a logo for marketing material. Each concept had to be legible in both a vertical or horizontal orientation and be as eye-catching as possible. The process began with a walk through Times Square to survey years of precedents, which then lead to a focused study in material, light, color and typology.
© 2006 David Taber. Site design and programming by MudCorp.